Puffed or roasted cereal products — imports and exports, Vietnam

HS code 190410

From January 2026 to June 2026, Vietnam imported goods under HS code 190410 (Puffed or roasted cereal products): 1,447 shipments by 119 companies. Main supplier countries (share of imports): Malaysia 44.7%, Japan 26.1%, China 14.2%. Exports: 358 shipments by 68 companies.

Official description: Prepared foods obtained by the swelling or roasting of cereals or cereal products Heading 1904: Prepared foods obtained by the swelling or roasting of cereals or cereal products; cereals, excluding maize (corn), in grain form or in the form of flakes or worked grains, excluding flour, groats and meal, pre-cooked or otherwise prepared, not elsewhere specified or included

Imports

1,447
shipments
No data for the same months a year earlier
January 2026 – June 2026
Values and prices — in the report

Malaysia — 44.7%

Malaysia sends the most shipments · Share

Supplier countries
  • Malaysia 44.7%
  • Japan 26.1%
  • China 14.2%
  • South Korea 6%
  • Singapore 1.7%
119
companies
imported this product in the period

Exports

358
shipments
No data for the same months a year earlier
January 2026 – June 2026
Values and prices — in the report

Japan — 39.5%

Japan receives the most shipments · Share

Buyer countries
  • Japan 39.5%
  • Philippines 22.6%
  • Malaysia 19.2%
  • United States 5%
  • South Korea 4.4%
68
companies
exported this product in the period

Shipments by month

January 2026
The busiest month of the period · 315 shipments
Busiest month
315 shipments
January 2026
Quietest month
177 shipments
February 2026
Average per month
241 shipments
Imports

National codes

Longer national HS code subcodes inside code 190410 and their share of imports and exports combined.

19041090
79%

Prepared foods obtained by the swelling or roasting of cereals or cereal products, excluding those containing cocoa

19041010
21%

Prepared foods obtained by the swelling or roasting of cereals or cereal products, containing cocoa

The full picture is in the market report

Every importer and exporter, partner countries and two years of trends. Or go straight to a list of buyers for this code.

Questions and answers

From January 2026 to June 2026, Vietnam imported goods under HS code 190410 (Puffed or roasted cereal products): 1,447 shipments by 119 companies. Exports: 358 shipments by 68 companies.

Main supplier countries (share of imports): Malaysia 44.7%, Japan 26.1%, China 14.2%, South Korea 6%, Singapore 1.7%.

Importers in total: 119. The largest include HUONG THUY MANUFACTURE SERVICE TRADING CORPORATION, V&V CO.,LTD, NESTLÉ VIETNAM LIMITED.

Months with the most import shipments: January 2026 (315), March 2026 (311), June 2026 (247).
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